FORBES – Pensionfinder
Summary and Popularity of Site
Forbes is synonymous with rich lists, and this site aims to give information about major companies and the people behind them. It is just outside the top 500 most viewed sites in the world and is on the cusp of being one of the top 200 sites viewed in the U.S*. So besides giving us lists of people who have made it rich, what else does the site offer?
When you click on the homepage, you are immediately aware that this site is very serious about taking traffic from other sites due to the phenomenal amount of information that greets you. Clearly a lot of effort has gone into to this venture and it takes several seconds to scroll down to the bottom of the page. They do a very good job of placing all their articles and bar the very top of the page, the information is neatly spread out and clearly separated into categories.
Their focus has already been partially explained: they are in the business of glorifying the wealthy and they hope to attract people with fascinations about the super rich as well as those who are intent on joining them at the millionaires and billionaires table. One of very first stories you will see on the homepage is one chronicling how some of the richest men in the world made their fortunes.
Due to the neat spread of information, there is no danger of confusion or spending long periods of time trying to find what you’re looking for. If you’re looking for information about your own finances, simply click on the ‘Personal Finance’ option on the top of the page. If you are looking for tips on setting up a business or becoming successful, then click on the ‘Entrepreneurs’ section. And of the course the obligatory rich lists are also easily accessible.
The articles are written in a snappy tone, and like the information on the homepage, the facts within the articles are spread out into easily digestible chunks. Being Forbes, lists are almost mandatory and you will find a multitude of ‘top ten’ or ‘best forty’ type pieces.
This site caters for those who are curious about extreme wealth and those who dream of having it. For general news and financial information, Forbes.com is an excellent resource.